Exclusive Design for Everyday Living
What is attractive and what is practical? Can a product be aesthetic and functional at the same time? Before industrialisation, most people did not ask this question. Almost every product is one of a kind. Very few people possess great wealth, and questions about fashions are left only to the most elite class. This all changes with the Machine Age and the expansion of the raw material base of the industry. Mass produced goods with excessive adornments are increasingly manufactured. That which is affordable and practical should also be attractive – this is the credo of the reform movement at the beginning of the 20th century. Designers see themselves as the link between creativity and industrial requirements. New materials are utilized in mass production. Industrially manufactured home furnishings prove to be advantageous with plain forms, standard dimensions and interchangeable single components.